Sub shop's inexpensive sandwiches appeal to everyone from business lunchers to late-night studiers.. In Short Jimmy John Liautaud started his first sandwich shop in Charleston, Ill., in 1983. After mastering his bread recipe, he garnered a fan base through low prices and delivery service. Now, locations nationwide offer Turkey Toms on French bread or Italian Night Clubs on seven-grain bread. While delivery is still an option at many locations, most customers order at the counter. Sit at tables or booths beneath signs proclaiming "Free Smells" and "Subs So Fast, You'll Freak."